Sabtu, 17 Desember 2011

TUTOR MARKETING STRATEGY

1.why is supply chain strategy so important?
supply chain management has been both an important and a productive aim of corporations. By working to coordinate the production, shipment, and delivery of the goods required to meet their business needs, companies have been able to more easily meet the demands of their customers. However as the 21st century unfolds, supply chain management is evolving into what many experts refer to as synchronized supply chains.
With synchronized supply chains, the overall goal is the same as with traditional supply chain management.
Even though most companies do realize that better supply chain management can benefit their bottom
line, too many of them are leery about pursing modernization and efficiency fully. However, the value
exists for companies who wish to make the changes necessary to achieve it. Some companies that have
pursued supply chain modernization and upgrades have been able to lower costs and boost profits by
tens or hundreds of millions of dollars.
One way to achieve this increased value is the compression strategy. Compression allows the processes
between the buyers and vendors to be streamlined. There are a number of ways this can be
accomplished, and the businesses involved must do their research to determine which are most
effective for their needs. Two of the possibilities are: allowing assemblers to be responsible for
maintaining the inventory so distributors only focus on making sales, and the second is eliminating the
distributor channel altogether so that the assembler would be responsible for putting together the
product and for making the sales.

2.how to develop a supply chain strategy?
to develop supply chain strategy is understanding the business strategy,how the enterprise choose to compete. this is important not only for the obvious reason of working off the "same playbook",but also for the reason that it forces the supply chain operation to see itself as a customer facing entity serving the competitive goals of the enterprise not merely an operational department.
The next step is to conduct a detailed, realistic assessment of the capabilities that exist within the organization and even the extended supply chain. Begin by closely scrutinizing your organization’s assets and evaluate how well they support the strategy. Throughout the development process remember to include your supply chain partners. While you don’t necessary need to divulge the full details of your strategy, you can certainly communicate how you would like to do business. Ideally, seek out mutual goals that both
organizations can execute on.
3.what are the differences that you have experience in buying a product through physical retail store and an online store . what are the differences in their supply chain strategy?

if buy in physical retail store we can see the product,taste it, and also can compare to the other product. But when buy at the online store,make sure that buy just about this product that we want and the model or the various thing of the product cannot be see it or more likely not much trust with the quality and ussually the people who buy the product need to compare with the other model or product. the difference is more like the ofline they get the chance to stock their product and also can promote in the road.  The online is more give the ttrust people and make the guarantee for the product also for the promotion they try to get the customer trust and show about their product with the various model and how to attract customer.